
So, while nakedness is encouraged in the saunas and pools, it’s not remotely obligatory.

It turns out Norwegians are only slightly less prudish than we Brits and baring all is a stretch for them, too. Hagen also wants to encourage his fellow Norwegians to embrace the body acceptance culture of mid and northern Europe. Sweat evaporates more easily when it’s not absorbed by swimwear, plus synthetic fabric is a breeding ground for bacteria and fungi. Apparently, it’s for both health and hygiene reasons. Hagen collects art on a monumental scale. The lobby has the air of an art gallery rather than a hotel.

The spa and its 104-room hotel are in the village of Sofiemyr.

